Canadian Urban Libraries Council/Conseil des Bibliothèques Urba

CULC in The News

Greater Victoria Public Library wins John Cotton Dana Award

Library’s “Change Your Mind” campaign wins top international award

Greater Victoria Public Library awarded prestigious John Cotton Dana Award for outstanding library marketing and public relations

Victoria, BC – The American Library Association announced today Greater Victoria Public Library has won the 2019 John Cotton Dana Library Public Relations Award for marketing and public relations excellence. The award comes with a prize of 10,000 USD provided by the H.W. Wilson Foundation and will be presented at a reception in Washington D.C. in June. This is the first time GVPL has won this prestigious international award.

GVPL received the award for the Change Your Mind campaign, an integrated marketing campaign that encourages people to change their minds about what they think they know about the library and literally change their minds by using the library and reading, watching, listening and learning.

“This campaign reaches beyond our traditional user base and beyond library walls,” says Maureen Sawa, GVPL CEO. “Conversation about discovery, curiosity and human potential are taking place in coffee shops, on social media, on the bus and wherever people connect. Libraries have always changed minds, and I am proud GVPL’s promotion has succeeded in changing people’s minds about libraries.”

“The power of libraries to make a significant impact on people’s lives is unique, says Deborah Begoray, GVPL Board Chair. “This campaign shows how libraries transform communities making them stronger, more resilient and more inclusive.”

The Change Your Mind campaign includes custom graphics featuring a friendly brain, in-branch signage, and a web and social media presence all designed by in-house staff. People are invited to take an online quiz that “diagnoses” what kind of mind you have – Creative, Curious, Adventurous, Healthy or Hungry – which then provides a curated list of books and e-resources and a link to get a free library card branded with the brain types. More than 32,000 community members have completed the brain quiz.

For the latest component of the campaign, GVPL partnered with Island café chain Serious Coffee to distribute more than 400,000 co-branded beverage sleeves that delivered “Change Your Mind” messaging. The sleeves are available right now at all Serious Coffee locations on Vancouver Island and one in Powell River.

“The GVPL team presented a very inventive and creative concept that has been a natural fit with us and our guests,” says Jeannette Humphreys, special projects coordinator at Serious Coffee. “The Change Your Mind campaign is fun, informative and even prompted members of our team to renew their library card because of what they learned from the GVPL team. If we were motivated by the campaign to renew our cards, we believed that many others would do the same and our belief has been well founded.”

Libraries of all types and sizes in North America and beyond are eligible to submit an entry for the John Cotton Dana Award. Seven other libraries were awarded the prize in 2019: Vancouver Public Library, Los Angeles Public Libraries, Spokane Public Libraries, Ypsilanti District Libraries, Enoch Pratt Free Library, Saline County Library and Delaware County District Library.

Visit for more information.

About Greater Victoria Public Library

Greater Victoria Public Library builds community and supports literacy and lifelong learning by providing free access to information, space, tools and expertise. GVPL provides services and collections in 12 libraries and online at to more than 380,000 residents in 10 municipalities. The library is your place to connect, discover and imagine.

About the John Cotton Dana Award

The award is one of the most coveted and prestigious of the awards recognizing marketing and public relations excellence. Inaugurated in 1946 by the American Library Association and the H.W. Wilson Publishing Company, this award is named after the first librarian to overtly make use of public relations to publicize library activities. The award selection is managed by the Library Leadership and Management Association (LLAMA), a division of the American Library Association.

Media Contact
Jessica Woollard, Communications Officer, Greater Victoria Public Library
Office: 250-940-4875 ext. 346 Mobile: 778-679-7228 or

Fred Reuland, Program Officer, Continuing Education, Library Leadership and Management Association, American Library Association
Office: 312-280-5032 or

Press Release


Support Materials for One eRead Canada

One eRead Canada / Un livrel Canada

Join libraries across Canada in creating an opportunity for people across the country to read one book together and share their thoughts, feelings, and experiences.

Joignez-vous à d’autres bibliothèques canadiennes dans cette initiative pour rassembler les Canadiens et les Canadiennes autour d’un livre et les amener à répondre à l’œuvre en partageant leurs réflexions, leur ressenti et leur expérience.

One eRead THE PROGRAM: CULC/CBUC has created an opportunity for all public libraries to participate in a Canadawide digital reading program. The program is similar to a “one book, one city” program, on a national scale and in digital format. It will run for four weeks, from June 3 to June 30. The hope is that this will be the inaugural occurrence of an ongoing program that will include French titles, and may expand to include books for other age groups in future.

DESCRIPTION : Le CULC/CBUC (Canadian Urban Libraries Council / Conseil des bibliothèques urbaines du Canada) offre à toutes les bibliothèques publiques l’occasion de participer à un club de lecture pancanadien centré sur le numérique. Cette initiative ressemble aux projets de type « One Book, One City » (un livre, une ville), sauf qu’elle se déroule à l’échelle nationale et propose un contenu numérique. L’initiative durera quatre semaines, soit du 3 au 30 juin. Nous espérons qu’elle deviendra coutume et que la littérature francophone y trouvera sa place, de même que celle pour les autres groupes d’âge.

Support Materials


  • #1eReadLivrelCanada


One eRead

THE BOOK: The selection for our inaugural program is Glass Beads by Dawn Dumont, published by Thistledown Press. Recognizing and supporting our national focus on reconciliation and the Indigenous experience, it seemed appropriate that our first book is written by an Indigenous woman. We also chose to feature a book from an independent Canadian publisher.

LE LIVRE : Le choix pour la première de cette initiative s’est arrêté sur Glass Beads de Dawn Dumont, publié chez Thistledown Press. Comme nous reconnaissons et appuyons les efforts nationaux de réconciliation et de valorisation de l’expérience autochtone, il semblait à propos de choisir un ouvrage écrit par une femme autochtone. Nous avons également choisi ce titre parce qu’il provient d’une maison d’édition canadienne indépendante.

For more information:

Pour de plus amples renseignements :


CMA Funding to Support Reconciliation Program

Canadian Museums Association Receives Government Funding for National Review of Museum Policies to Support Reconciliation Program

Ottawa, April 16, 2019 — Karen Bachmann, president of the Canadian Museums Association (CMA) is pleased to announce the support of Canadian Heritage – through the Museums Assistance Program (MAP) – for the CMA Reconciliation Program.

The project has its roots in the Truth and Reconciliation Call to Action 67: “We call upon the federal government to provide funding to the Canadian Museums Association to undertake, in collaboration with Aboriginal peoples, a national review of museum policies and best practices to determine the level of compliance with the United Nations Declaration on the Rights of Indigenous People and to make recommendations” (TRC page 252).

“We thank Minister Rodriguez and the Government of Canada for their vote of confidence and on-going support. These funds will assist the CMA and its members to work in collaboration with Indigenous peoples for a national review of museum policies and best practices. This critical work will inspire the development of key recommendations as we move forward,” says Bachmann.

“In 2015 the Canadian Truth and Reconciliation Commission (TRC), in line with the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) , brought forward the important role that cultural and heritage institutions have to play in the reconciliation process and names museums and museum associations as essential agents of change”, says key proposal contributor, Dr. Sarah Pashagumskum. Dr. Pashagumskum is a member of the CMA Reconciliation Program Council, CMA Board Member and CEO of Aanischaaukamikw, the regional Cree Cultural Institute in northern Quebec.

“In our interconnected world, museums have become ever more essential to the preservation of cultural diversity and appreciation”, says Dr. Vanda Vitali, recently appointed Executive Director of the CMA. “I look forward to working with the CMA Reconciliation Council as they embark on this ambitious, comprehensive and inclusive process.”

To learn more, visit:


Register Now for the 3rd Glam Summit


The Ottawa Declaration Working Group, Library and Archives Canada, the Canadian Museums Association, and Bibliothèque et Archives nationales du Québec invite you to “Taking It to the People: 2019 Summit on the Value of Galleries, Libraries, Archives and Museums.”

Taking It to the People: 2019 Summit on the Value of Galleries, Libraries, Archives and Museums.

Language: Bilingual with simultaneous translation
Date: Monday, May 13, 2019
Time: 8:15 am to 5:15 pm
Location: The Grande Bibliothèque
Address: 475 Boulevard De Maisonneuve East, Montréal
Admission: Free


This year, discussions will be the cornerstone of an interactive day that will build on the conclusions of previous summits. Speakers include Nathalie Bondil, Director General and Chief Curator of the Montreal Museum of Fine Arts, and Charles Eckman, Dean of Libraries at the University of Miami.

Discussions will focus on the value of galleries, libraries, archives and museums (GLAMs), and the ways that technology can be used to build user interest. These discussions will provide a forum to initiate new partnerships between memory institutions, as well as beyond these organizations.

The Summit will include three expert panels examining specific issues: (1) Quebec’s diverse collaboration models; (2) the ways that memory institutions can renew their relations with Indigenous peoples to preserve, make accessible, and value Indigenous heritage and cultures; and (3) collaborations between memory institutions and companies in the technological world to improve user experiences and encourage innovation.

Participants will also have the opportunity to discuss the preliminary findings of a study on the value of GLAMs currently being conducted by Oxford Economics for the Canadian Museums Association and the Ottawa Declaration Working Group.

A detailed program will be available a few weeks before the event. Stay tuned.

Please share information about the Summit with your professional network.

There is no registration fee for this event. However, since space is limited, we ask that you register by Friday, April 26, 2019. Registrations will be accepted on a first‑come basis. For more information about this event, email

The Summit will also be rebroadcast through webcast. Please follow the conversations on Twitter using the hashtag #GLAM2019.

We are looking forward to having you join us in May.

Registration:To attend, please register.


Prime Minister Trudeau visits Pickering Public Library Maker Space

The Right Honourable Justin P. J. Trudeau, Prime Minister of Canada Visits the Pickering Public Library Maker Space

PICKERING, ON (March 26, 2019): We are honoured to announce the opportunity to provide the Right Honourable Justin P. J. Trudeau, Prime Minister of Canada, a brief tour of our Maker Space on March 27, 2019 from 11:15 am to 12:00 pm.

The Prime Minister will be joined by Member of Parliament for Pickering – Uxbridge, Jennifer O’Connell and Mayor of Pickering, Dave Ryan. The tour will be hosted by the Library’s CEO, Tanya Sinclair. The Prime Minister will meet with clients who have utilized the Library’s Maker Space with a great deal of success as well as local students. He will enjoy a tour of the Maker Space technologies available to the community at little to no cost featuring a large format printer, a maker lab (fab lab) which includes several 3D printers, a carving machine, a vinyl cutter and heat press as well as the soundproof recording studio and more.

While this tour will be closed to the public, the media are welcome to attend for photo opportunities. Please be available no later than 10:45 am.

Media Contacts:
Tanya Sinclair
CEO, Chief Engagement Officer
Pickering Public Library